The High Sierra Beef  Vision:

High Sierra Beef is a producer-controlled business that markets beef products of consistent quality in order to sustain family ranches.

The High Sierra Resource Conservation and Development Council (High Sierra RC&DC) and the University of California Cooperative Extension (UCCE) have conducted a feasibility study and are currenlty devloping a business plan for developing high-end direct marketing opportunities for the region's beef cattle producers. Specifically, this project will assist local ranchers in marketing premium ground beef to consumers through area resorts, restaurants and retail outlets.

Additional High Sierra Beef information.